Our Approach

Lasting, meaningful change in any society must arise from within the hearts and souls of its members. Any effort to change our environment without first changing ourselves is doomed to failure. We can only truly teach by example.

Therefore, ATMA's approach is to share tools of wisdom, understanding and personal power, so that we may all stand firmly grounded in our own personal integrity.

It is, in essence, a warrior's stance - the courage to face our own hidden fears, so that we can resist the forces that tend to pull us out of integrity.

We support our members in living the truth of their convictions, and standing for this truth in their work as media producers. This stand opens a world of possibility that allows us to create transformation in every area of life.

"ATMA" is a form of the Sanskrit word for "Soul."